Consumer Health Data Privacy Notice

1. Scope of this Notice

This Consumer Health Data Privacy Notice supplements the STEADY Privacy Policy and explains how STEADY, operated by Inova Platforms, Inc., handles consumer health data and similar wellness information. This Notice applies when you use STEADY websites, funnel screens, text or iMessage coaching, support, checkout, connected-scale workflows, photo analysis, and related services.

STEADY is a direct-to-consumer general wellness accountability service. It is not a medical provider, clinic, telehealth service, pharmacy, health plan, or emergency service.

2. Consumer health data we may collect

• Weight, target weight, weight trend, weigh-in cadence, scale screenshots, scale photos, and connected-scale readings.
• Height, age, sex or body-category context, goals, coaching tone, accountability preferences, obstacles, habit history, and lifestyle context you provide.
• Progress photos, body photos, body-composition context, photo-derived estimates, and image metadata you choose to send.
• Food photos, meal descriptions, calorie context, cravings, hunger, activity, steps, sleep, caffeine, alcohol, hydration, dental habits, symptom notes, pain notes, illness context, triggers, mood, stress, emotional-regulation notes, relationship context, chores, spending, work, social-life notes, medications, supplements, nicotine, vaping, substance-use notes, mindfulness, journaling, menstrual cycle, fertility, pregnancy, hormone context, preventive care, vitals, wearable signals, learning, caregiving, custom goals, streak notes, GLP-1 context, health concerns, and other wellness messages you choose to send.
• Support, subscription, payment-status, consent, opt-in, opt-out, and coaching-history records connected to your STEADY account, phone number, email address, or UID.

3. Why we collect and use it

• Provide text-based health, habit, body, and whole-life tracking accountability, coaching, reminders, check-ins, onboarding, and support.
• Create and maintain your profile, UID, coaching history, weight trend, habit logs, medication and supplement notes, symptom context, mood context, custom goals, streak context, goal context, and accountability plan.
• Analyze weigh-ins, scale images, food photos, progress photos, body-composition context, purchase notes, habit logs, symptom notes, medication notes, mood notes, hydration notes, vital notes, custom goal notes, streak notes, and related messages for general wellness accountability.
• Personalize coach responses, detect missed check-ins, identify possible drift, and help you stay consistent.
• Use AI-assisted and human-operated workflows to draft, route, summarize, review, or respond to messages.
• Maintain consent records, security logs, billing support, dispute evidence, legal records, fraud-prevention records, and compliance records.
• Improve, debug, secure, and measure STEADY while limiting advertising measurement away from private coaching content where practical.

4. Sources of consumer health data

We collect consumer health data directly from you when you type answers, text us, send photos, send weigh-ins, use the site, purchase a plan, respond to coaching, or connect a device. We may also receive related information from service providers and integrations such as messaging platforms, Stripe, Firebase, Vercel, Meta attribution tools, connected-scale platforms, AI infrastructure providers, support systems, and analytics or security providers.

5. How we disclose it

We disclose consumer health data only as needed to provide, operate, secure, support, document, improve, or legally protect STEADY, or as otherwise permitted by law. Service providers may process data for hosting, databases, authentication, messaging, SMS/iMessage delivery, payment processing, checkout, connected-scale sync, analytics, attribution, AI support, customer support, logging, security, legal, tax, accounting, and compliance.

We may disclose information if required by law, subpoena, court order, government request, payment-network rule, safety concern, fraud investigation, chargeback, legal claim, merger, acquisition, financing, or similar business transaction.

We do not sell your weight data, progress photos, scale photos, food photos, private coaching messages, or mobile opt-in consent records. We do not share mobile opt-in data or SMS consent records with third parties or affiliates for their own marketing or promotional purposes.

6. AI-assisted and photo processing

STEADY may use AI-assisted tools and human operators to summarize coaching history, draft responses, interpret scale photos, estimate food context, estimate body-composition context, and compare progress over time. These outputs are approximate, non-medical, and not a diagnosis, treatment recommendation, dietetic service, emergency service, or guarantee.

Do not send nude, sexually explicit, minor-related, third-party, illegal, or unnecessary sensitive images. You can use STEADY without sending body or food photos, but some coaching features may be less personalized.

7. Your controls and rights

• You can stop sending wellness information, body photos, food photos, scale photos, or other content at any time.
• You can text STOP, CANCEL, UNSUBSCRIBE, END, or QUIT where supported to opt out of recurring or promotional texts. Text HELP for help.
• You can request access, correction, deletion, export, restriction, withdrawal of consent for certain processing, opt-out, or appeal where those rights are available under applicable law.
• You can request account or data deletion at /data-deletion or by emailing contact@inovaplatforms.com.

8. Retention and deletion

We retain consumer health data for as long as reasonably needed to provide STEADY, maintain your account, compare trends, support subscriptions, preserve consent records, comply with law, resolve disputes, prevent fraud, enforce agreements, improve the service, maintain accounting and tax records, and document legal, carrier, or payment compliance.

Deletion or withdrawal requests may limit or disable coaching, trend comparison, profile continuity, subscription support, dispute defense, and compliance documentation. We may retain or de-identify information where permitted or required by law.

9. HIPAA boundary

Unless we separately enter into a written business associate agreement or other written arrangement that expressly says otherwise, STEADY is not intended to receive protected health information from a HIPAA-covered provider, health plan, or clearinghouse, and STEADY is not operating as a HIPAA business associate for your use of the consumer service.

Do not ask a doctor, clinic, insurer, employer health plan, pharmacy, or other covered entity to send protected health information to STEADY unless a proper written arrangement is in place.

10. Contact

To exercise rights or ask questions about consumer health data, email contact@inovaplatforms.com with the email address or phone number associated with your STEADY account so we can locate and verify the correct records.